Rauxa - Audible
We were challenged to win back former members by educating them on new benefits and special offers. Our obstacles were a perceived high price point and a lack of understanding around the true value of Audible.
This listicle format can evolve with the product to include the latest exciting offers and features, like Aaptiv. Formers receive a 2-touch email cadence, tri-fold brochure, and postcard.
