Brooklyn-based senior copywriter, editor, and strategic thinker.
Rauxa - Califia Farms
Califia Farms is on a mission to nourish the country with artisanally crafted, plant-based goodness. We were tasked with creating go-to-market campaigns for new products, like dairy-free yogurt and creamer.
Rauxa - Lansinoh
Rauxa was tasked with creating an emotionally compelling brand awareness campaign for Lansinoh’s portfolio of breast pumps. Our goal was to position Lansinoh as the most comfortable and smart choice for new moms.
Rauxa - Verizon Fios
Rauxa develops below-the-line integrated marketing campaigns (email, direct mail, display, digital ops, and social) for all lines of Verizon Fios business, including prospecting and CRM collateral for internet, TV and phone, premium entertainment, and On Demand and Pay-Per-View releases.
Rauxa - Fios + Alexa Integration
We were tasked with creating an instructional communication highlighting a new partnership between Amazon’s Alexa product and Fios. This educational video was also meant to drive brand loyalty for Fios’ DVR Service/Multi-Room DVR Enhanced and Premium Services.
Rauxa - Verizon Fios
We created a premium direct mail piece specifically targeted to those with a high propensity to seek out premium entertainment services.
Pitch - Lo Loestrin
Rauxa was asked to pitch a "new start" campaign educating young women on lower estrogen birth control. To break through to a smart but skeptical millennial audience, our creative needed to inform, inspire, or entertain. We created three playful concepts that all delivered one message: the lowest estrogen birth control pill on the market lets you be you.
Rauxa - Verizon Wireless
The Verizon accessory program leverages the brand's position as an industry leader in communications aligns with a consumer's lifestyle. Email is the primary conversion channel for this program, supported by landing pages and social media.
VMG Creative - Social Media Strategy + Brand Identity
As a newcomer to the milk alternative category, Ripple Foods needed to make a splash in a competitive market. We created a social media strategy that combined education with beautiful, cohesive imagery and authentic community engagement. Using this approach, @RippleFoods grew to more than 20k followers in the first year.
